Marketo Using LINE Connector
VERTICURL BRINGS LINE INTO MARKETO
- Capture LINE followers through QR code scanning
- Automate follower synchronization from LINE App into Marketo
- Leverage on contact profile and activities to personalize messages to followers
YOUR LINE ACCOUNT
VERTICURL
CLOUD
APPLICATION
MARKETING AUTOMATION
USE CASE : LINE EVENT ATTENDANCE
- Include LINE QR code in every email or landing page
- Send automated welcome message upon QR code scan to get more information about the customer
- Send qualified LINE friends the message based on contact sales stage
- Tailor Message types (Text, Carousel, Prompt, etc) according to user interests
VERTICURL BRINGS WECHAT INTO MARKETO
- Design journeys using WeChat channel to reach Chinese customers
- Send targeted content and design relevant menus for different personas
- Capture profile and engagement of WeChat followers within Marketo to use for Segmentation and Lead Scoring
YOUR WECHAT ACCOUNT
VERTICURL
CLOUD
APPLICATION
FOLLOWERS
PAGE ACTIVITIES
MARKETING AUTOMATION
USE CASE : WECHAT EVENT REGISTRATION
USE CASE : WECHAT EVENT ATTENDANCE
USE CASE : MULTI-CHANNEL CAMPAIGN WITH WECHAT
DEMO:
DEMO:
CAMPAIGN REQUEST AUTOMATION
Minimize Campaign kick off time and Centralize publishing of Campaign Details
CAMPAIGN REQUEST FORM
- Campaign Request form is a master source or plan to initiate a Campaign.
- Marketing Team submits Campaign details to Developers briefing Campaign requirements and objectives.
Global campaign Activities – General [2 Days]
Global campaign Activities - request form MINIMIZE TIME
AUTOMATED REQUEST FORM SOLUTIONS
REQUEST FORM AUTOMATION - BENEFITS
SAMPLE Workflow for FORM AUTOMATION & USE CASE
- Form hosted in Marketing Platforms & 3rd Party Platforms based on Campaign Form Requirements.
- Customized Notification emails based on roles will be sent to Stakeholders immediately after campaign form submission.
- Development team can quickly clarify queries and initiate campaign, which removes bottlenecks in conventional requests.
BEST PRACTICES
SAMPLE EVENT REQUEST FORM [REFERENCE]
IMPLEMENTATION BENEFITS
USE CASE
IMPLEMENTATION PHASES
Marketo Integration with Google Tag Manager (GTM) For
How the integration works
Other Google Tag Manager 3rd Party Integrations
User workflow with technical insight into gtm
Marketo and GTM integration Use cases
Use case – Form Submission Capture In GTM
Use case – Automatically Track Videos
Use case – scroll depth tracking
Marketo for e-Commerce solutions
Agenda
- About Magento & Marketo
- High Level Features
- Use Cases
About
Magento
Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of online store.
Magento offers powerful B2B Marketing, search engine optimization, and catalog-management tools. Magento is one of the best ecommerce platforms available today, with editions ranging from community open source, to massive, large-scale enterprise SaaS based systems.
Magento is a very powerful ecommerce script and its an open-source platform using Zend PHP and MySQL databases. Magento offers great flexibility through its modular architecture, is completely scalable and has a wide range of control.
Marketo
Marketo is a Software-as-a-Service (SaaS) marketing automation platform designed to automate the process of engaging with prospective and existing customers through digital channels.
Marketo enables marketers to plan and execute campaigns while delivering a personalized customer experience for their prospects.
High Level Features
Use Case-1: Profile Fulfillment Nurturing
Use Case-1: Profile Fulfillment Nurturing
Use Case-1: Profile Fulfillment Nurturing with Tealium
Use Case-1: Profile Fulfillment Nurturing with Tealium
Use Case-2: Product Wishlist Nurturing
Use Case-2: Wishlist Product Nurturing
Use Case-2: Wishlist Nurturing with Tealium
Use Case-2: Wishlist Nurturing with Tealium
Use Case-3: Upsell, Cross-sell products based on Order History
Use Case-4: Upsell, Cross-sell based on Product Purchased
Use Case-5: Promotional Nurture using User’s Personal & Demographic Data
Use Case-6: Cart & Payment Abandonment
Functional Flow Diagram
USE CASE
TABLEAU SAMPLE WORKSHEET
TABLEAU SAMPLE WORKSHEET
TABLEAU PRODUCTS
IMPLEMENTATION PHASES
