• Out-of-the-box account and contact tables
• Automated contact discovery and tagging

• Custom fields on account tables for project specific data
• Integration to SFDC with direct updates from sales teams

• Custom tables with sales data linked to contact and account
• Automated tagging of active and inactive accounts

• SFDC integration – updates on opps sent back to Eloqua
• Ability to use opps data with both leads and accounts

• Out-of-the-box integrations with third party data providers
• Integrations to account data in CRM or ERP
• Data enhancements from tele services

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• Include LINE QR code in every email or landing page
• Send automated welcome message upon QR code scan to get more information about the customer

• Send qualified LINE friends the message based on contact sales stage
• Tailor Message types (Text, Carousel, Prompt, etc) according to user interests

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Today

Un-coordinated Social
Media Activities

• Some brand presences across markets on SNS platforms
• Some brand, promotional and product content
• Limited consumer participation and engagement

Tomorrow

Development &
Implementation of Full
Social Media Strategy

• Establishment of Integrated SCRM Platform
• Coordinated engagement; Ability to generate insights, Lead tracking

Future

Coordinated "Always On"
fully implemented SCRM
Strategic Framework

• Always On integrated SCRM ecosystem; Dynamic segments; Omni-channel messages

Challenges

• Tools that were not suitable for the job of cutting-edge marketing automation
• Lack of targeted campaigns and customer insights
• Marketing teams(BUs) were working in silos, with reporting and insights confined to the scope of their respective campaigns, preventing wholesome views of customer profiles from being built.
• The marketing teams(BUs) required rapid up-skilling to ensure full and effective of usage of the new MA tools rolled out by the ATM.

System

Oracle's Eloqua for Marketing Automation + SRM

• Integrations were built between Eloqua:
  • Call center
  • Agents Portal
  • Central Data Warehouse
  • SMS Gateway
• Ability to run social campaigns that were connected to and fed by Eloqua

People

Training programs to enable the BUs on making the most of Eloqua and SRM, and the unified data model that is now available.

Campaign

• Multi-channel promo campaign
• Survey & a lucky draws promoted through email and Facebook(and hosted on Facebook), connected with a form setup in Eloqua.
• The campaign (ongoing) has attracted over 1500 form submissions, with impressive individual channel metrics as well - email opens over 32%, clicks over 10 %.

Objective

• Test channel partner responsiveness to Social Media.
• Integrate Channel contest with end-user campaign

Recommendation

• Run localized Facebook pages with support of eDMs
• Put up Point of Sales posters at stores to attract customer to Client’s FB page.
• Provides 1-way mobile participation
• Engagement and promotion runs off FB creating viral effect.
• Data collected from FB and mobile is then pushed back into Eloqua for final consolidation and draw.

Results

• One seamless campaign workflow from channel to end user integrated using existing platform available to client.

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• BlueKai Environment provisioning
• Code Deployment Consultant/Help with QA
• Connecting to Targeting Platforms(Admin configuration)

• Workshop on
  • Data Taxonomy
  • Data collection strategy
  • Segmentation strategy
• Prepare and on-board CRM data
• Data Taxonomy creation
  • Categories Creation
  • Segment Creation
• Project Management
• Map segments, targeting configuration

• Tag Media
• Participation in workshop, specifically for inputs on segmentation strategy

• Implement code on website
• Participation in Workshop

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