ACCOUNT-BASED MARKETING
WHY DMP?
- Data comes in from many places, and these sources can be grouped into 3 buckets
- For data out to work effectively you have to be able to deliver insights and customer segmentation to all elements of a marketing plan
- The Issue: You can�t enable everyone to have access to your data.
- It is inefficient
- It means you are not enabling audience insights from one platform to the next
Fragmentation of �Data In� and �Data Out�
WHY DMP?
DATA IN = WHAT YOU KNOW
DATA IN = WHAT YOU KNOW
DATA IN = WHAT YOU KNOW
BLUEKAI IMPLEMENTATION
1
CONSULTATIVE SETUP2
STANDARDIZED RELEASE3
INTEGRATION4
SUPPORT
ACTIVITY BREAKDOWN
- BlueKai Environment provisioning
- Code Deployment Consultant/Help with QA
- Connecting to Targeting Platforms(Admin configuration)
- Workshop on
- Data Taxonomy
- Data collection strategy
- Segmentation strategy
- Prepare and on-board CRM data
- Data Taxonomy creation
- Categories Creation
- Segment Creation
- Project Management
- Map segments, targeting configuration
- Tag Media
- Participation in workshop, specifically for inputs on segmentation strategy
- Implement code on website
- Participation in Workshop
Case Study: How DMP & MAP Work Together
Case Study: How DMP & MAP Work Together
Case Study: How DMP & MAP Work Together
VERTICURL BRINGS WECHAT INTO ELOQUA
- Capture WeChat followers through dynamic QR code scanning
- Automate follower synchronization from WeChat App into Oracle Marketing Cloud
- Leverage on contact profile and activities to personalize messages and WeChat menus to followers
YOUR WECHAT ACCOUNT
VERTICURL
WECHAT
CLOUD
APPLICATION
CLOUD
APPLICATION
WECHAT
FOLLOWERS
FOLLOWERS
WECHAT
PAGE ACTIVITIES
PAGE ACTIVITIES
YOUR WECHAT ACCOUNT
USE CASE : WECHAT EVENT REGISTRATION
USE CASE : WECHAT EVENT ATTENDANCE
USE CASE : MULTI-CHANNEL CAMPAIGN WITH WECHAT
CAMPAIGN DESIGN
EMAIL
WECHAT
SMS
WEBSITE
WECHAT IMPLEMENTATION SERVICES
WECHAT IMPLEMENTATION SERVICES
1
REQUIREMENTGATHERING
2
IMPLEMENTATION3
TEST CAMPAIGN4
GO LIVEWECHAT SUPPORT SERVICE
12-MONTH SUBSCRIPTION
KEEP LIGHTS ON
UPGRADE OF API
5GB DATA
CAMPAIGN SUPPORT